While text-based content will always reign supreme, video is a crucial element for audience engagement. However, if you keep putting off video production, you’re not alone!
Making and editing a video requires a lot more time, effort and know-how than creating and editing text-based content. And it can feel overwhelming.
But the truth is that it can be very quick and easy to create great videos. Even for beginners.
The secret? AI-powered video editing and production tools
Here are a few of our favourites…
Runway is an all-in-one video editing tool that’s one of the most comprehensive platforms out there. There are no less than 30 distinct AI-powered features that come together to make up Runway, giving you everything you need to create impactful videos, all in one place.
We’re talking text-to-image generation, background replacements, audio cleaning, motion tracking, and more. We love this tool because there’s nothing at all to download; it’s all done right in your browser window.
Munch is an AI-powered content analyser that automatically edits your videos to ensure they perform optimally on any channel you publish them to. Whether you’re sharing on YouTube, TikTok, Instagram or another platform, Munch auto-adjusts videos for maximum impact, using what the tool has ‘learnt’ about channel-specific performance.
Munch will even produce short snippets of your video as teasers, and generate AI-written social media posts to help you market content with confidence.
Shuffll aims to be a digital alternative to a skilled in-house production team. Specialising in marketing, training, HR, and sales content, the tool makes it possible to create a video in mere minutes.
And all you need to get started is a simple idea. By entering your idea, Shuffll will auto-generate the storyline and copy. All that’s left for you to do is record, supported by Shuffll’s built-in audio and visual effects. It’s a way to produce videos quicker, more easily, and at scale.
InVideo is one of the quickest ways to turn a script – or any other form of text-based content – into an engaging video. It combines an AI text-to-video editor with over 5000 templates to help you produce pretty much any type of video you can imagine.
Whether it’s a social media video for Instagram or YouTube, or a video-based invitation to an upcoming event, InVideo can help. Editing is just as easy, with options to trim, crop, add stickers, or insert text available through the drag-and-drop interface.
Descript is a way to write and record your latest video – as well as transcribe it, edit it, and share it – all through one single, easy-to-use interface. But perhaps one of the best, and most celebrated features, is the text-based editor.
By changing the text in your script, you can edit the speech, too… without having to re-record. How? It’s all done by creating an AI clone of your own voice. It’s an impressive – and slightly eerie – feature that can save you hours of editing time.
VEED offers a way to both produce videos easily, and edit them in minutes. From the production side, you can choose whether to have VEED record your screen, record you through your webcam, or both. Using the built-in features, VEED makes the recording look professional and polished. From the editing side, you can add subtitles, remove background noise, and edit sound, all through the platform, with no need to pay out for expensive software. There’s a tonne of free resources, too.
FineCam is an AI-powered tool that works with your device’s own webcam to boost audio and visual quality. It means that you can produce high-quality videos directly from your laptop, tablet, or smartphone, without paying for costly equipment.
It even supports multiple cameras at once, so you’re able to set up two or more devices, and record from all angles. With intelligent enhancement features and over 60 add-on effects, FineCam is every video production beginner’s best friend.
Translate.Video is a way to edit your videos to ensure they reach as many people – in as many places – as possible.
The tool makes it easy to translate your video content into any supported language, either through the addition of captions, subtitles, transcriptions, or AI-generated dubbing that’s almost indistinguishable from human speech.
There are nearly 70 languages to choose from, and the company estimates it can translate and subtitle video content 100 times faster than a human.